Over the years, rules related to efficient Search Engine Optimization have changed seismically. As an internet marketer and business owner, you need to make sure that you are updated with the current state of SEO and how it can be used to make the most of your investment in content for 2016.
Before you beef up your reserves, you need to educate yourself about what particular changes took place. For instance, it makes no good to pack your headlines with keywords anymore in your attempt to drive traffic to your website. According to SEO experts, the newest SEO strategy circles around one thing- experience.
Based on a study on the future of SEO which was conducted in August 2015, the most critical SEO factors that will make a huge impact for this year are mobile-friendliness, breakdown of a page’s observed value, usage data like dwell time, design and readability. The same study stated that the influence of anchor text and the benefits of paid links, on the other hand, will decrease in impact. Here’s how the best online marketing companies use SEO to maximize the benefits of content marketing.
Satisfying the Users’ Intent
One thing that you need to understand and embrace about search engines is that they are intense in seeing how people interact with your site. Google can easily determine if users are going back and clicking on results and if they find the answers to their queries through your website. To get an edge, do not limit your goal to just getting the clicks, but also on satisfying the users’ intent.
Appropriate Use of Keywords
Google now performs better in interpreting meanings. If you are a roofing company and you want to rank high with “roof repair,” you do not need to mention “roof repair” on your content four times. It is still a good idea to include your choice of keyword, after all it is necessary, but be sure not to overuse it.
Producing Long and Original Content
Experts agree that original content has become more significant than ever. It can be an image or a video, or an article that you produce. But whatever it is, be sure that you put together an original piece that the online audience would love to share. A marketer can create an editorial calendar that aims to target customers’ interest and that is most likely the best thing that he can do this 2016.
Another important thing to note is that longer articles perform better in search. Gone are the days when an article of 300 words are considered long enough. Today, articles should be composed of at least 1000 words or more to get an edge simply because size matters and the longer ones can give you more traffic. The reason why Google has decided for this change is to ensure that they are sending traffic to pages that make humans happy. Subheads, bullet points and images are recommended to use to make the article easier to read and digest.