Most internet marketing strategies nowadays incorporate social media marketing simply because it is essential. The great contributions of social media to make a marketing plan successful and solid have been known by business owners and marketers from all over the world.
Based on statistics, 92% of all marketers exposed that their social media promotions have caused more visibility to their businesses. On the other hand, 80% of marketers agreed that their social media efforts have boosted traffic. With these type of numbers, the importance of hiring a reputable company that offers social media marketing services in Baltimore, Maryland cannot be ignored. If you are not fully convinced yet about the benefits of social media for the success of your business, here are some reasons why you might just want to make the switch.
Instant Audience Feedback
A significant key to success is knowing your customers and social media can effortlessly help you with that as it makes the task easier and faster than ever. Through social networks, you can get a closer look on what your potential customers are talking about so you can get the chance to know them more and improve your products and services according to their feedback to better cater to their needs. They are also usually searching for information, and you have the opportunity to provide them with what they are looking for.
Better Customer Service
As you get the chance to find your customers easily, you also get the opportunity to address their comments, queries and concerns instantaneously. You can have a dedicated customer service department which your customers can reach over the phone or via email, but it also pays to have one through social media sites which is preferred by most people. You need to assure your customers that you can be there for them anytime, and they can be easily helped.
Easier and More Affordable Distribution of Content
Gone are the days when marketers, particularly for small businesses, needed to face the tough challenges of reaching their target audience with the message they want to imply in the shortest possible time and most affordable cost. With helpful social media sites we have today, the distribution of content has never been so easy. It also accounts for a large portion of referral traffic on the web, which means just as long as your content stays true to your brand, as well the audience’ interest, you can achieve results which can be bigger than what you have expected.
Social media promotions allow you to add more avenues that will lead more users to your website. You’ll most likely generate more inbound traffic with high quality content that people would love to share.
Higher SEO Rankings
Search Engine Optimization specialists would agree that social media promotion has become an important factor in calculating rankings. When you share your content through social media, you are also sending out a “brand-signal” to search engines in the process. This speaks about your business’ credibility and trustworthiness.